When someone performs a google search relating to the product or service you provide, does your business show up? If not, how long shot are you from top 3-4 searches? Studying the consumer search pattern, we can conclude that consumers are likely to click on the first few results only when performing a search.
A recent survey by Net craft revealed that there are over 1.5 billion websites on the World Wide Web right now, further reducing the probability of attaining the first page Google ranking. However, with consistent google algorithm updates and Google focus on user-specific searches, Google My Business listing has become an efficient tool to improve the local keyword rank of your business.
Optimal and strategic use of GMB not only guarantees visibility for business websites but also plays a crucial role in branding. This blog tells you all that you need to know about optimizing GMB to improve your local keyword rank. So follow these tips and give your business the online boost it deserves.
1. Optimize Google My Business Page with Local Keywords:
Business description plays a vital role in improving the local search rankings. When creating a description for your business, ensure that it contains relevant keywords, along with the intended message you want to convey. You can use Google’s keyword planner tool for this. However, the use of keyword must seem as natural as possible, and the description must not appear overstuffed with keywords.
2. Use Quality Images
Using high-quality graphics and pictures is one of the easiest yet most effective ways to improve the GMB rankings. Use images that best represent your business and tag them with relevant keywords. You can upload as many pictures as you like, but ensure they are not offensive or contradictory to your brand guideline. Also, carefully select and mark images posted by users.
3. Choose the Most Relevant Category for your GMB Listings
Google offers an extensive list of options to choose for your business category. By selecting the category that best suits and reflects your business, you can set your parameters and shrink your competition size, thus boosting your local keyword visibility.
4. Don’t Forget To Verify Listed Information
GMB offers a whole set of tools to the business owners to improve their local keywords ranks. To unlock them all, the business must verify its listings. To complete the verification process, the company is required to use the code that Google sends on the registered business email.
5. Engage As Much As You Can
Nothing is better than a positive review from a customer. Ask your customers to review your business and make sure that you acknowledge them regardless of whether they are positive, negative, or neutral. By responding to all the reviews, you’ll not only improve the visibility but also gain trust among online visitors.